Samaya Gorgona is a brand of clothing that was launched in Goa in 2012. It started a fashion trend called "psychedelic punk". Each garment is unique and hand-crafted. In the first quarter of the 21st century, when the foundations of art of the New Era are being laid, Samaya Gorgona discovered psychedelic punk – a gaining momentum trend in the underground culture that is represented in fashion, music, painting, cinema, literature, architecture and so on. Samaya Gorgona today is a brand of clothes and a psychedelic theater show. Gorgona herself describes her style as "escapade clothes for adventurous humans and aliens."